On February 28, 2018, we encourage everyone to practice kindness and wear pink to symbolize that you do not tolerate bullying. In addition, the Suicide Prevention Coalition of Champlain East in partnership with STEO, UCDSB, CDSBEO and Kids Help Phone have joined forces to launch a poster campaign in all school buses operated by Student Transportation of Eastern Ontario. The poster launch is expected on Pink Shirt Day as a reminder to students that Kids Help Phone is always open, whenever and wherever, and in any moment of crisis or need.